Attached is a copy of the vision, purpose and criteria of the Milwaukee Lakefront Development Advisory Commission (LDAC). I have, over the years, commented to friends and family my utter disappointment in Milwaukee regarding the total lack of ANY development on the city’s lakefront. My ideas are summarily shot down from those on the left AND the right, which is somewhat confusing, but not totally surprising. My contention, as it relates to Milwaukee’s lakefront – most specifically the land from the Summerfest grounds north to UWM area, is that it is grossly under utilized. Admittedly Veterans Park, Bradford Beach, McKinley Marina, and Lake Park are nice, but so is the Altera Coffee House (across from McKinley Marina) and to a lesser developmental extent, Lake Park Bistro. All that land and only two real commercial areas to sit back and enjoy Milwaukee’s most valuable resource? Laughable!
That takes me to the attached document. The vision, purpose and criteria laid out in this document serves as a perfect window into the psyche of Milwaukee’s leaders, and to some extent the backward thinking citizens of this city, as it relates to lakefront development. I will take a few of the more blatant observations and comment on those, because if I commented on every one, we’d be here for hours…..
First, let’s look at the vision: there are two statements in this vision, when looked at with a little more detail, seem to scream “anti-development”.
“1) Preserve and protect the scenic and natural beauty of the lakefront.”
“2) Recognize the unique opportunities of different parts of the lakefront and allow only projects that must be at the lakefront.”
On its face, both of these “visions” seem fair and very worthwhile, but when I read between the lines all I see are road blocks to development. If a building proposal were to be put in front of the commission that caused the view of the lake from say Brady Street to be blocked, but was tasteful and well done (structurally and aesthetically) it would be shot down – according to this “vision”. The second one really gets me. “….allow only projects that must be at the lakefront.”? What does that exactly mean? I know it is discussed later on in the document, but I wanted to point it out here, because I believe that the vagueness of this “vision” lends itself to early and easy rejection of commercial proposals, based solely on opinion.
As I delve further into this document, some of the criterion of Principle Number 2 strikes me as “odd”. Not necessarily the actual acts themselves, but the fact that the commission felt the need to consider them “Goals”. I’m specifically talking about “2.4 Goal: Encourage non-activities. 2.4.3 Moon gazing, 2.4.4 Handholding, 2.4.6 Sitting around, 2.4.8 Contemplating, 2.4.9 People watching 2.4.10 Doing nothing at all.” REALLY???? When putting a commission together to recommend developmental proposals to the County and City, you feel the need to include, in your criteria, moon gazing, handholding, and DOING NOTHING AT ALL? I’m sorry, but including those “activities” into your vision makes the whole document, and quite frankly your organization seem weird.
Moving on to Principle number 3. This principle is important and I agree with most of the goals cited… Quality is important. Quality of the buildings, landscaping, grounds maintenance, and the like are vital to making sure the lakefront remains a destination. What I take issue with, and it coincides with many other principles and goals this commission has, is the discouraging of large surface parking lots, and increased traffic congestion”. Couple that with Goal 3.2 “Assure that any buildings that are built, rehabilitated or replaced are designed to maintain vistas and site lines of the lake.” and you have MORE discouragement of any proposal for commercial development, much less actual development.
Principle number 5 speaks to the issue: Allowing only projects that must be at the lakefront. Again, what does that mean? I read the goals and criterion and it is SO subjective as to make it almost impossible to get any commercial (bar, restaurant, shop, etc) development on the lakefront. We live in a city that has vast areas that can be developed. The Park East area, the Valley, Pabst Brewery location, just to name a few. So if I propose a bar that has a deck overlooking the lake, because I know people, when they come down to my bar would like to “have a view”, this commission could easily pull this Principle out and ask “MUST this be at the lakefront?” If history, and the lack of commercial development on the lakefront is any indication, the answer would be NO. That bar could be built or started up in dozens of different areas around the city. It’s the difference between forward thinking cities and backwards thinking cities. Milwaukee is unique. It is one of the few major cities in this country that has a major body of water to utilize for many things. We use if for drinking water, beach(s) for families and assorted other outdoor activities, and unfortunately a dumping ground for sewage (different topic, different day). What we don’t use, effectively, is it’s beauty. If you own a house on Lake Drive, you have it. If you own a condo (with a lake view) on Prospect Avenue, you have it, but if you live in Waukesha, Wauwatosa, Northwest Milwaukee, etc and you want to hang out, have a drink and a nice, reasonable dinner, YOU DON’T. Why, you ask? Because Milwaukee and the surrounding area don’t think it’s a good idea.
It’s a travesty that we don’t utilize one of our most important resources to encourage people to consider downtown Milwaukee (specifically the lakefront) as a destination. Sure people will use Veterans Park, Bradford Beach, and the tennis courts by the Marina, but what about those of us that do not want to play volleyball, lie out in the sun, feel the need to buy a boat to utilize the marina, or just “Moon gaze”? What if I just want to go to the lakefront after work for a nice relaxing dinner and take in the view?!?!? Our city is dying. People are leaving, and not coming back. What are we doing about it? Nothing! We raise taxes, we make it more difficult to do business in this city than in other’s around the area, and we develop NOTHING, especially around Lincoln Memorial Drive. That’s not only stupid, it’s irresponsible. It’s not 100 % the fault of the Bob Bauman’s of the world, the citizens of the city and county of Milwaukee have a stake in this too. We need to demand that they make this city relevant, and I believe a good start would be to open up the minds of people like the members the LDAC and start looking at ways of making the lakefront not only a park space, but a thriving commercial area attracting people from ALL over the area. 10785_Lakefront_Development_Adv_Comm_Mission_and_crit